OUR WEB SITE

Search This Blog

Sunday, May 17, 2009

Focus groups and recollection of the past

I've often commented about the problems with focus groups for "testing" forms and especially the reliance on memory of past events. Here is a link to an article by Jessica Enders on a different subject that also deals with the problem of recollection and is worth reading.
--------------------------------------------

No comments:

Post a Comment